Colorado Time - Interview
     
 

Aquatic Industry Benefits From Teamwork

Colorado Time Systems (CTS) President & CEO, Anita Sayed Allin, took some time to sit down and talk about the synergies between CTS and the organizations that they sponsor.

At national and international levels, from beginners to top competitors, the CTS sponsorship program assists athletes to meet their potential. In some cases, CTS initiates the sponsor relationship, but in most cases, they are approached by aquatic organizations. Either way, CTS takes a proactive role in the promotion aquatic sports. Current sponsorships include:

  • American Swimming Coaches Association
  • China Swimming Association
  • Mexican Swimming Federation
  • USA Diving
  • USA Synchronized Swimming
  • USA Water Polo

Q. What do you look for when choosing an organization to sponsor?

A. Anita Sayed Allin:
We sponsor organizations that are dedicated not only to their own participants, but to the advancement of aquatic sport itself. We pay attention to the quality of training programs and opportunities provided to aquatic competitors. Enthusiasm from the coaching staff and innovation in training methods that promote athlete achievement levels get our attention.

Q. What does CTS contribute to the organizations?

A. We look to see where we can contribute the most. CTS invests in the aquatic athletes of tomorrow by enhancing individual experiences today. Our contribution can be any combination of staffing events, running events, providing CTS technology (scoring systems, timing systems, etc), or innovating technology specific to the organization.

Some of our sponsorship organizations host yearly conferences, which include exhibitions for vendors. These events offer a fantastic opportunity for us to get out in front of the end-users and get feedback and introduce new products to the market.

Q. What is the importance of the sponsorship relationships that CTS has in place today?

A. Sponsorships are dynamic relationships, uniquely reciprocal because each sponsorship is crafted on the individual organization and its focus. Each, in their own way, helps us and we do the same for them.

For more information on CTS sponsorships, contact the professionals at (970) 667-1000 or visit www.coloradotime.com.
 

 

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