 Good email or bad? How you can be sure you're on the good list. Email has changed our lives. We can now communicate faster than ever without missing a beat. In business, email allows us to save time (and time is money), and quickly address projects, products, concerns or achievements. It keeps clients informed and allows for immediate response. But email can also be a double-edged sword. Now if a business sends out an email it can be considered an unsolicited advertisement (SPAM), thus opening a public relations can of worms that can alienate the clients you've worked so hard to get. Around here, we call that anti-marketing. So how do you avoid anti-marketing? You do it the right way; building and fostering relationships, not sending the recipients screaming to the competition. Here is a checklist to keep you out of trouble: | Good Email | | Bad Email | | Addresses used are opt-in | | Unsolicited | | Recipient recognizes your company | | Recipient has no idea who email is from | | Builds client relationship | | Puts clients on edge | | Promotes your brand | | Communication is a blatant promotion | | Information is educational | | Information doesn't interest recipient | | Topics are sensitive to recipient's needs | | Sends occur too frequently cluttering inbox | | Provides an opt-out link | | HTML programming creates broken links | | Graphics are appealing | | Graphics are unappealing | | Copy is well written and easy to read | | Copy is hard to read |
Bottom line: don't get caught in the bad email category. It can hurt your company's image and credibility, potentially costing you the clients you are seeking. Utilizing an eNewsletter properly can keep a "halo" around your company's head. Proven Systems helps clients to continually send good emails. Contact us today for a free, no obligation evaluation of your current marketing practices. Have an eMarketing question? Email us! | 
