'Tis the Season to go Crazy
The holidays tend to take a major toll on your sanity, not to mention your business' marketing plan. Between holiday parties, writing greeting cards to clients and employee vacations, the day-to-day management of your overall marketing strategy can get lost in the shuffle.
While everything else is taking your time, eNewsletters can remain powerful communications tools. eNewsletters don't get tired and they don't attend parties. Most importantly, eNewsletters don't take the holidays off!
eNewsletters are great anytime. They keep your customers and prospects informed about you, your products, services and offerings. But here's a little unknown fact: eNewsletters are perhaps most effective during the holidays. Why? Here are a few reasons:
That Buying Feeling
Customers and prospects tend to be ready to purchase after the holidays. Many company budgets are replenished at the beginning of the year. In addition, people have been inundated for the past three months with advertising encouraging them to buy!
eNewsletters provide a direct link to your Web site and to your business. Getting the prospect to be aware of your product is one of the hardest parts in the selling process. An eNewsletter provides company branding as well as education about your products and services.
Expose Yourself
Company exposure is good. Prospects and customers need to be able to find information about your company, products and services. eNewsletters are a great way to tout your company, products and services during the holiday season.
Your Wish List
The holidays are a great time to grow your email list. As long as you're sending out thousands of holiday greetings, take a moment to make sure your e-mail list is complete. Is there anyone you can add? Ask around. Check with your employees for prospects that may not be in your database.
Here's a good way to build that list:
- List all current customers, past customers and prospects.
- Ask your employees for any prospects they may not have entered into the company database.
- Purchase distribution lists for your target market to locate new prospects.
- Every customer contact should have a subscription option. For example, put a link to your eNewsletter in every email that you send and make sure prospects can sign up for your eNewsletter on your web site.
- Be sure to gather complete prospect information at tradeshows, conferences, seminars and other events you attend during the year.
Celebrate the holiday season while continuing your e-marketing efforts using an eNewsletter. To get information on eNewsletters, contact Proven Systems at www.provensystems.com or 800.720.5398. |
