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Two Tools That Work Together
It’s an internal mantra for many marketers — deciding where to place marketing dollars and in which tools to invest in order to get the best return on investment.
What if there were two tools that were not only good individual investments, but that became more powerful when placed together? It’s not a myth. With the expanding electronic age, Web sites and eNewsletters have become the new “it” couple.
Individually, each tool provides many features. Web sites provide information and a resource for prospects and customers. A few reasons why Web sites are great tools are because they:
- Allow the prospect / customer to find you
- Create branding and awareness
- Provide company information
- Educate
Likewise, eNewsletters also bring value including:
- Delivering information right to the email inbox of the prospect / customer
- Developing branding and awareness
- Informing and educating
- Tracking valuable individual statistics
- Building top-of-mind awareness
Working Great Together
A Web site is an important source for providing general information. However, to deepen the connection and begin building a strong relationship, an eNewsletter delivered to a reader’s email inbox establishes a personal connection.
Working together, the Web site can be a great place to house past eNewsletters while eNewsletter articles can hyperlink to the Web site. The Web site can provide general company information, while the eNewsletter can offer the latest industry trends and updates while changing from issue to issue.
A prospect might go to a company Web site only once to find out what products / services are offered. An eNewsletter sent to a prospect over time establishes a relationship while educating. The biggest difference is the eNewsletter goes to the prospect while the Web site waits for the prospect to come to it. But together, these tools work together to educate, brand and create awareness while allowing you to learn more about your readers.
For more information, contact a qualified eNewsletter marketing consultant at (800) 720-5398 or email us at info@provensystems.com. |
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