eAdvisor - Tip of the Month
   
 

Catching Subscribers the Intelligent Way

When you launch an eNewsletter, one of the primary goals, naturally, is to continually increase subscriptions. But just including a “Subscribe” link may not be enough. According to Mario Sanchez of The Internet Digest, some basic principles apply to getting new subscribers:

  • Readers need to be able to subscribe easily.
  • Readers want to know that they’re getting something they’re interested in.
  • Readers want to be sure you are a legitimate expert who will not bombard them with spam.

To give readers both the opportunity and the confidence they need to click that Subscribe button, consider the following tips:

  • Make the subscription process pain-free. Provide a form on your Web site instead of requiring users to fire up Outlook and send a blank email.
  • Make the past accessible. Provide links to archived newsletters so that users can read several samples of past issues.
  • Make frequency clear. Let readers know whether the newsletter is sent monthly, bi-monthly, or quarterly.
  • Make potential subscribers feel secure. Assure users that their email addresses will be kept private. A guarantee stating that you won’t sell their email addresses to any third party will go a long way to allay potential fears.

Providing this information will help readers make an informed decision.

Don’t forget to create multiple subscription opportunities. Each page on your Web site should have a link (e.g., on the menu bar) where users can easily subscribe. Ease of use is inherent to the Web, so it’s important to always create multiple gateways to get readers to your newsletter. By doing so, you’ll dramatically increase your subscription rate.

Using proven methods will give readers the confidence to subscribe. Contact the professionals at Proven Systems at (800) 720-5398 or info@provensystems.com to learn more.
 

 

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