 Will our clients/customers think our email is spam?To understand what spam is, we find it helpful to provide a definition. Spam: Unwanted email from a company that you have not requested information from. The key? Spam comes from someone you have not requested email from. All those offers for great mortgage rates, free trips, etc. can be considered spam, but only if you have not subscribed to a list requesting special offers. At Proven Systems, we help you develop a permission-based, or opt-in, list. Meaning, you only send email to those who requested information from you. The opt-in lists can be compiled from various sources (see Seven Sure Fire Ways to Grow Your Email List). We help our clients deliver a message that the recipient will deem as being value added. It will help them to get their job done better, be more educated and you become the expert in their eyes. Whether you are a highly technical B-to-B or B-to-C, the concept works when implemented correctly. One important aspect of Proven System's eCommunications is that each eNewsletter provides a link for current subscribers to opt-out (or unsubscribe) at any time. Have an eMarketing question? Email us! | 
