 Boost Your Business with eMarketing
These days, if you're waiting for a boost in the economy to boost your company sales, you've got a lot of time on your hands. We have a more proactive approach to business development and it begins with something you may already have; email addresses. If you have not begun to create your company's eMarketing list yet, there probably is a good reason. Some companies find, until they have a high-caliber, value-added
newsletter to send the recipients, it's hard to get motivated to produce
the list. Email, when done right and as part of a comprehensive eMarketing strategy, can achieve results where other marketing mediums fall short. Consider the statistics*: - 78% of consumers prefer permission-based emails as the medium to communicate with their vendors.
- Response rates for opt-in email range from 10%-20%, (versus direct mail's 1%-3%).
- 42% of email newsletters receive click-through rates higher than 20%.
- 59%+ of consumers cited purchases as a result of email.
- The average email cost is $0.25 per unit, as compared to direct mail's $1.25.
So is email in your marketing mix? It better be! As a low-cost, high-return medium, emails are hard to beat — especially when combined with traditional marketing strategies such as trade shows, seminars and direct mail. Email — and email newsletters in particular — is the perfect way to drive visitors to your Web site, maintain contact with existing customers, meet new customers, share your company's expertise, announce promotions, contests, and incentives, and of course, sell products and services. But what makes email effective email?* - Sender Recognition. In other words, continue to develop a solid permission-based email list. Studies indicate that 63.3% of recipients open their emails based on knowing who it's from.
- Subject Relevancy. Customize what you say and how you say it for each target audience. Response rates increase to 67.3% when your message contains information or products relevant to the particular customer.
- Special Offers and Discounts. Who doesn't like to save money? Evidently 59.5% of us do, and will open opt-in email based on anticipated savings or special promotions.
- Frequency. eMarketing is a great thing but let's not overdo it. Sending emails too often can be perceived as spam. To help determine the optimal frequency for your business, talk to your customers, test your strategies, and then modify the results.
If that voice in the back of your head has been nagging you
(you know you need an email list, you want an email list) to get your eMarketing program off the ground, it's time to get started. Many companies hesitate because they just aren't sure where the content is going to come from each month, not to mention the staff time that it takes to produce it. The eMarketing experts at Proven Systems can help. We can grow your existing email list and create a customized email newsletter to help you improve customer retention and relationships, increase referrals, sell more products and services and generate more prospects. Now that's a great way to boost your business without leaving a bad taste in your mouth! Contact Proven Systems now for more details! |
