How You Can Capitalize On eNewsletter Statistics
eNewsletters are one of the most efficient ways to communicate with current and potential customers. They can also be powerful sales tools—if
you know how to use their statistics to your advantage.
So how can you use eNewsletter statistics to your benefit? It's actually easy. But many companies view statistics as some abstract or unusable data. I'm sure you've heard all the funny remarks: "paralysis through analysis"..."too many statistics are making my eyes bleed" or "stats are fine—just don't read them while in a horizontal position."
"I tend to agree with those comments," says
Proven Systems
President Marc Dube. "But the right stats used in the right way can result in a direct increase on your company's sales and profits," he says.
How To Take Advantage Of Statistics
There are two major approaches to using statistics to your advantage, Mr. Dube says. They are:
1. Consider WHAT your target market is interested in.
With an eNewsletter program, each time you send out your publication, you're able to learn what is popular with your market. How? You can tell by which article subscribers click on. This type of information is more valuable than asking readers what they want because it's based on an action they have taken. In fact, the immediacy and frankness of feedback is one of the major advantages of eNewsletters.
"With this concept in play every time we send an eNewsletter for a client, we are, in effect, taking a survey and we take that data to refine our message for the next time," Mr. Dube says.
In essence, analyzing eNewsletter statistics can help your company refine its efforts, he adds. And this allows you to do more of what is working and less of what isn't working. Ultimately, loyalty is built through creating an ongoing dialogue and understanding of subscribers' needs and desires.
2. Think about exactly WHO in your target market is interested.
If you're a sales director, this statement should have made your teeth drop out of your mouth and on to the floor. In the world of eMarketing, most people will instantly delete what they're not interested in. You know what I mean: psychic cat readings…delete; Viagra for horses…delete; or a genuine 1-carat diamond for 99 cents…delete.
The opposite of this is also true, Mr. Dube says. People
will
take the time to read what they are interested in. Think about it. Most of your subscribers are juggling a number of relevant projects or concerns at a given time. But they'll devote time to read about the things that can help them at that time.
These types of eNewsletters stats are very valuable because they enable you to determine which of your target market, at any given time, is reading your information and exactly what information they are reading. You can use the statistics to anticipate when your prospect has a need and may be ready to buy. (If you're in charge of sales and marketing, your teeth should have dropped out of your mouth onto the floor—again.)
A picture is worth 1000 words. So to see a live demonstration on how these statistics can help your organization increase sales,
click here
to contact us.
We'll enjoy watching your teeth fall out onto the floor when you see how powerful this technology can be. So contact us NOW!
Using Statistics To Maximize Sales
From a sales perspective, you should closely analyze your statistics to maximize your follow-up approach. Contact your targets based on the interest they expressed by clicking on certain article links. A properly slanted and perfectly timed call from your staff could be just the advantage you need to close the sale.
An eNewsletter can't replace a quality sales staff, but the statistical information it provides can help you get the most from your company's sales efforts.
To learn more about how you can take full advantage of newsletter statistics,
email Proven Systems Corp.
or call
970-223-6565. |
