eNewsletter Cuts Costs and Serves as Strategic Communication Tool
Having an eNewsletter offers multiple benefits for
The Strebel Planning Group. It allows the Ithaca, NY firm to communicate the latest developments about the company, new services and upcoming promotions with clients, prospects and connections, says Sales and Marketing Manager Elaine S. McLaughlin.
But more importantly,
Mastery Insights
provides the company with a strategic way to communicate with clients and prospects, Mrs. McLaughlin says. And this is an important benefit, given the laws restricting traditional advertising.
"The Do Not Call laws make it increasingly difficult to reach qualified individuals by phone, where as the eNewsletter can be targeted to certain types of clients or prospects," she explains.
The eNewsletter also enables the company to save money on direct marketing. "By utilizing an electronic newsletter instead of mass-mail letter campaigns, we are able to keep our cost at a minimum, while reaching a large quantity of people," Mrs. McLaughlin says.
Subscribers have responded "wonderfully" to the eNewsletter, making it a positive addition to the company's overall marketing program, she adds. Mrs. McLaughlin advises companies that may be thinking of creating an eNewsletter to customize the publication to their needs for the best possible results. "Be sure the eNewsletter fits your demographics, along with your brand, and image you are trying to convey," she says.
Dedicated To Serving Customers
The Strebel Planning Group's electronic newsletter is an important component of its commitment to high-level, personalized client services. In relationships with clients, the company takes on the role of trainer, facilitator, coach, mentor — and friend. In fact, staff members consider themselves to be "dedicated advocates" of their clients' dreams.
The group's dedication to service and passion for its industry and clients are the formula for its success, says Mrs. McLaughlin, who regularly and personally calls clients to ensure the company is meeting and exceeding their expectations.
"We truly wish to make an impact on the lives of our clients through our commitment to service, technology, and ongoing communication," she says. "We wish to create a unique and positive experience for everyone that comes in contact with our firm."
Offering a Variety of Services
Consultants at The Strebel Planning Group offer more than 50 years of combined experience to help business owners reach their professional and personal goals. The innovative company offers a unique blend of services from a variety of sources to meet the complete needs of their clients. And staff members work closely with clients to help them become well-informed and confident in their financial, business and tax decisions.
The Strebel Planning Group offers a range of tax and accounting services, from assistance with bookkeeping to QuickBooks to business plans. The company strives to expand beyond the traditional, transactional approach to accounting services. The goal: to provide the key strategic information clients need to make informed decisions about issues such as cost control, cash flow projections, budget and statistical trend analysis, capital growth requirements and business valuations.
The firm also consults with clients throughout the year to develop effective tax planning strategies for retirement, charitable giving, education funding and real estate transactions.
Additionally, The Strebel Planning Group offers financial planning, employee benefits and business development services. They work with national clientele and are Certified E-Myth consultants. The company's goal is to teach business owners how to turn a growing business into a profitable enterprise by working
on
the business instead of
in
the business.
As a "leading-edge" company, The Strebel Planning Group is constantly looking for ways to provide their customers with positive experiences. For its latest development, Mrs. McLaughlin says, the company is putting the final touches on personalized welcome kits.
For more information about The Strebel Planning Group, contact Elaine McLaughlin at 607-257-0858 or visit
www.strebelcpa.com.
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