Why does spam exist?
If spam was outlawed by the congress and detested by
most Internet users, why does it continue to exist? The answer is simple:
many people respond to spam. Companies sell everything from diet pills to
discount travel — drawing
the biggest responses from pornography advertising.
Spam may be annoying, but profit-wise spam works.
In 2003, spammers generated about $130 million in revenue, according to
Ferris Research, a San Francisco-based company that tracks the messaging
market. That year, companies pulled in healthy profits ranging from $20 million
to $30 million.
While spam is profitable for many companies, it's frustrating for
consumers and costly for businesses. It also poses a threat to email
as an ideal communication tool.
So what exactly is spam? Many Internet users think of spam as junk email
that's unsolicited, unwanted and annoying. According to the government,
however, spam is email that has false or misleading routing information and
won't allow recipients to "opt-out" or refuse receipt.
Regardless of its technical definition, it's unwanted and unasked for blatant
advertising.
As a reputable company how can you cut through the clutter, profit from
such a powerful communication tool and leave the junk behind.
ENewsletters provide an ideal way for companies to communicate with potential
and existing customers. They can share breaking news, industry trends, important
product details and other valuable information. A value-added, monthly newsletter
allows companies to market their products and services to prospects over
time. It also can provide instant insight into subscribers' interest,
which can lead to increased sales.
Well done eNewsletters are:
- permission based, meaning they
are sent only to people who request information.
- industry specific, the person receiving them probably is familiar
with your company name.
- valuable and educational for the recipients.
- able to easily allow recipients to opt out or unsubscribe.
- attractive and provide accurate contact information about the sender.
To learn about the benefits of spam-free eNewsletters, email
Proven Systems or call 970-223-6565. |
