Your cat has nine lives, so should your
communication tools.
If you already have an eNewsletter, then you know that it is one of the
most effective, convenient and affordable ways to stay connected with your
employees, prospects and customers. There are many benefits to having
an eNewsletter. Here are a few:
1. Educate and inform your customers, making them better customers.
An eNewsletter is the ultimate corporate communication device because
it is an easy way to inform customers and prospect about your company,
products and services. Monthly issues allow you to provide in-depth
and focused coverage of topics that interest your target audience. The
gradual, on-going education that takes place over time will create smarter
customers. This can speed up the selling cycle, making it easier
and faster for your sales department to close new accounts.
2. Distinguish your business from your competitors.
ENewsletters offer an ideal way to differentiate your company from the
rest of the pack. Perhaps no other resource can help you brand your
corporate image in such a personal and direct way. You can create
the format, tone and design to convey the precise image you want subscribers
to have about your company.
3. Generate repeat business and revenue.
The saying "out of sight, out of mind" is especially true
in business. If you're sending out a regular eNewsletter, subscribers
will be more apt to think of you when they need new products and services. In
fact, Nielsen research indicates that people are more likely to do business
with and refer companies that send eNewsletters. You never know when
a customer or prospect might be in the market for your particular product
or service.
4. Build lasting relationships with your customers.
Staying connected with customers requires a great deal of time, effort
and expense. ENewsletters offer one of the most affordable and efficient
solutions to maintain client relationships. Sending an eNewsletter
saturated with useful news and information will add value to your clients. In
turn, this can create a sense of respect and appreciation for your business,
which will foster a long-lasting relationship.
5. The ability to cross-sell several services or goods to customers.
Most companies have a broad range of needs. An eNewsletter can help
you introduce your subscribers to the full menu of your products and services. For
instance, a regular eNewsletter feature could spotlight a new product or
service of the month or even a special promotion. (Your sales staff can
follow up with subscribers based on click-throughs.) Don't assume
that your customers know about everything you have to sell. Make
a point of telling them, so they'll contact you when they need a
related product.
6. Be seen as an industry expert.
An eNewsletter gives companies an opportunity to share their expertise
by providing useful and informative articles. This is important because
people tend to view companies that produce eNewsletters as industry experts. Establishing
your company as an expert or leader in its field can build respect, credibility
and trust with readers. Ultimately, this will translate into increased
sales and profits.
7. Retain customers.
Effective customer relationship management is the key to retaining clients. A
monthly eNewsletter is an ideal way to maintain an on-going relationship
with customers. You can use it to collect vital customer feedback
that can help you improve your business and keep customers.
8. Show customers that you care.
Providing your customers with an educational and useful eNewsletter shows
you care. An eNewsletter isn't just a promotional sales tool
but a customer service resource that can add value to your subscribers.
If you're the only company in your industry taking the time to send
an eNewsletter, it will show that you are going the extra mile. This
could be the edge you need to outpace competitors.
9. Position your company as an innovator.
With an eNewsletter, you can establish your company as a pacesetter — not
a follower. Most people want to do business with companies that set
industry trends. Even if you already have a traditional printed newsletter,
an electronic version can be an excellent supplement.
An eNewsletter offers a variety of benefits that can help you generate
valuable, long-term customer relationships. To learn more about the
benefits of having an eNewsletter, email Proven
Systems Corp. or call 970-223-6565. |
