'Tis the Season to go Crazy
The holidays tend to take a major toll on your sanity, not to mention
your business' marketing plan. Between holiday parties, writing
greeting cards to clients and employee vacations, the day-to-day management
of your overall marketing strategy can get lost in the shuffle.
While everything else is taking your time, eNewsletters can remain powerful
communications tools. eNewsletters don't get tired and they
don't attend parties. Most importantly, eNewsletters don't
take the holidays off!
eNewsletters are great anytime. They keep your customers and prospects
informed about you, your products, services and offerings. But here's
a little unknown fact: eNewsletters are perhaps most effective during the
holidays. Why? Here are a few reasons:
That Buying Feeling
Customers and prospects tend to be ready to purchase after the holidays. Many
company budgets are replenished at the beginning of the year. In
addition, people have been inundated for the past three months with advertising
encouraging them to buy!
ENewsletters provide a direct link to your Web site and to your business. Getting
the prospect to be aware of your product is one of the hardest parts in
the selling process. An eNewsletter provides company branding as
well as education about your products and services.
Expose Yourself
Company exposure is good. Prospects and customers need to be able
to find information about your company, products and services. eNewsletters
are a great way to tout your company, products and services during the
holiday season.
Your Wish List
The holidays are a great time to grow your email list. As long as
you're sending out thousands of holiday greetings, take a moment
to make sure your e-mail list is complete. Is there anyone you can
add? Ask around. Check with your employees for prospects that
may not be in your database.
Here's a good way to build that list:
- List all current customers, past customers and prospects.
- Ask your employees for any prospects they may not have entered into
the company database.
- Purchase distribution lists for your target market to locate new prospects.
- Every customer contact should have a subscription option. For
example, put a link to your eNewsletter in every email that you send
and make sure prospects can sign up for your eNewsletter on your web
site.
- Be sure to gather complete prospect information at tradeshows, conferences,
seminars and other events you attend during the year.
Celebrate the holiday season while continuing your e-marketing efforts
using an eNewsletter. To get information on eNewsletters, contact
Proven Systems at www.provensystems.com or
800.720.5398. |
