Boost
Your Business with eMarketing
These
days, if you're waiting for a boost in the economy to boost your company
sales, you've got a lot of time on your hands. We have a more proactive
approach to business development and it begins with something you may
already have; email addresses.
If you have not begun to create your company's
eMarketing list yet, there probably is a good reason. Some companies
find, until they have a high-caliber, value-added newsletter to send
the recipients, it's hard to get motivated to produce the list.
Email,
when done right and as part of a comprehensive eMarketing strategy,
can achieve results where other marketing mediums fall short.
Consider
the statistics*:
- 78% of consumers
prefer permission-based emails as the medium to communicate with
their vendors.
- Response rates
for opt-in email range from 10%-20%, (versus direct mail's 1%-3%).
- 42% of email newsletters
receive click-through rates higher than 20%.
- 59%+ of consumers
cited purchases as a result of email.
- The average email
cost is $0.25 per unit, as compared to direct mail's $1.25.
So
is email in your marketing mix? It better be!
As
a low-cost, high-return medium, emails are hard to beat — especially
when combined with traditional marketing strategies such as trade shows,
seminars and direct mail. Email — and email newsletters in particular — is
the perfect way to drive visitors to your Web site, maintain contact
with existing customers, meet new customers, share your company's expertise,
announce promotions, contests, and incentives, and of course, sell
products and services.
But
what makes email effective email?*
- Sender Recognition.
In other words, continue to develop a solid permission-based email
list. Studies indicate that 63.3% of recipients open their emails
based on knowing who it's from.
- Subject Relevancy.
Customize what you say and how you say it for each target audience.
Response rates increase to 67.3% when your message contains information
or products relevant to the particular customer.
- Special Offers
and Discounts. Who doesn't like to save money? Evidently 59.5% of
us do, and will open opt-in email based on anticipated savings or
special promotions.
- Frequency. eMarketing
is a great thing but let's not overdo it. Sending emails too often
can be perceived as spam. To help determine the optimal frequency
for your business, talk to your customers, test your strategies,
and then modify the results.
If
that voice
in the back of your head has been nagging you (you know you need
an email list, you want an email list) to get your eMarketing
program off the ground, it's time to get started. Many companies
hesitate because they just aren't sure where the content is going
to come from each month, not to mention the staff time that it takes
to produce it.
The
eMarketing experts at Proven
Systems can
help. We can grow your existing email list and create a customized
email newsletter to help you improve customer retention and relationships,
increase referrals, sell more products and services and generate more
prospects. Now that's a great way to boost your business without leaving
a bad taste in your mouth! Contact Proven
Systems now for more details!
*Sources:
Forrester Research, Jupiter Communications, USA Today, Harris Interactive
and DoubleClick. |
