Should I include a field for sales
reps names in our newsletter database?
You work hard each month to select just the right article topics and adjusting
your newsletter until it is perfect for your recipients. Finally
you are able to say "send my newsletter!" After all of
your hard work, isn't it time to share the fruits of your labor with
your co-workers?
Email Newsletter Software
The power of Proven Systems newsletter software is enhanced based on the
fields you choose to include. Once the newsletter is sent, the software
begins to work by gathering detailed click and view information based on
recipients' actions. While you rest, the software toils 24
/ 7 to gather valuable sales and revenue opportunities. The trick
- learning how to use the software to your advantage.
Input = Output
While many of the database fields are obvious and critical – you
can't send an email newsletter without an email address – there
are other fields that can provide you with influential results. By
adding a sales reps field in your database, you can empower your sales
and marketing co-workers with actionable information.
Having a sales rep field allows you to see who are each sales rep's
most interested prospects and customers. The software gathers prospect
and customer information based on what the recipient believes is important
and relevant. Just imagine walking into your next sales meeting armed
with this powerful information.
Additional Benefits
In addition to assisting your sales team with hot lead opportunities,
adding the sales rep name to the database allows you understand which territories
have the most interested prospects and customers. You can tell which
reps are experiencing successes with their efforts.
"When you include the sales rep, we can then provide you with a
report that will prioritize each salesperson and their customers who have
responded favorably to the newsletter," said Proven Systems President,
Marc Dube. "Then marketing can provide sales with actionable
and helpful data."
For additional information on email newsletters, visit www.provensystems.com. |
