Impressions – Your Key
to Better Branding
The only way people know your business or service exists is if you tell
them. Marketing your company through expensive print ads can leave
little to no impression. There's a better way to increase your exposure,
while letting someone else do the work.
The Secret
Email newsletters. What else can provide a big bang for your buck?
Make lasting impressions? Educate as well as expose? While a print
ad provides exposure to your company, it may not make a lasting impression. Email
newsletters provide educational opportunities, are permission based, provide
long-term exposure, and can be incorporated into your traditional marketing
campaigns.
How it Works
Company ISITYOU has a distribution list of 4,000 prospects and customers.
They distribute two brochures and holiday cards each year. That's
a total of 3 annual marketing impression attempts. Using simple math
(3 attempts x 4,000 distribution list) company ISITYOU provides 12,000
impressions per year.
By incorporating a monthly email newsletter, ISITYOU creates 12 additional
marketing opportunities. Still using simple math, 12 newsletters
a year x 4,000 distribution list = 48,000 impressions.
By adding the email newsletter to their marketing efforts, ISITYOU created
48,000 new marketing impressions in addition to the 12,000 impressions
already implemented. ISITYOU was able to increase their marketing
exposure to a whopping 60,000 per year!! (12,000 + 48,000 = 60,000)
There's More
The beauty of an email newsletter is that it typically
receives an average of three views per month. ISITYOU now turns 60,000
marketing impressions into 180,000 (60,000 x 3, for you mathematicians)
by doing nothing!
When ISITYOU contact list grows, so do the impressions. But
the cost of the email newsletter does NOT grow as new subscribers are added. As
new recipients are added to the distribution list, the cost of the email newsletter
begins to decrease. In addition, ISITYOU begins to form not only impressions
but a reputation as a value-add company or industry leader.
Email newsletter distribution lists can easily grow by gathering key recipient
information through your established marketing campaigns. Recipient
information can be gathered at trade shows, during sales calls, and from
your web site.
For additional information on how you can effectively increase your company
impressions, visit www.provensystems.com or
call 800-720-5398. |
