What's the 80/20 customer
rule?
All customers are not created equal. This concept is exemplified by the
popular 80/20 rule, which asserts that 80 percent of your revenue is generated
by 20 percent of your customers. As savvy marketing and sales executives
know, it pays to lavish attention on your top spenders. These loyal customers
are vital to your long-term success.
While it's important to focus on all your existing customers
as well as new prospects, your best spenders should reap their fair share
of your marketing and communication efforts. This entails monitoring customer
activity and ensuring high value customers are provided with valuable industry
and product information.
It also involves tailoring your communication efforts to appeal to this
important segment by offering pertinent information via your Web site,
newsletters, brochures, and personal contact. Monthly newsletters offer
an excellent communication tool for keeping in touch with every segment
of your existing and potential customer base.
For more information about tailoring your communication and marketing efforts
to appeal to your top customers, contact Proven Systems at (970) 223-6565. |
