Are You Listening?
According to the Strategic Performance Group, average U.S. corporations
lose half their customers in five years. What can you do to beat the average?
Listen to what your customers have to say.
But getting feedback can be time consuming for you and your customers.
So how do you solicit ongoing feedback without bugging them all the time?
The answer is simple: eNewsletters. Email newsletters allow you to share
information about your products and services — current, new, and prospective — and
gather related statistics that identify reader interests.
The Power of Statistics
Email newsletter stats serve as virtual customer surveys. They allow companies
to obtain valuable feedback — quickly and cost-effectively — from
a large group of customers without extra effort.
Here's why this virtual two-way dialog is important:
- Stay in touch with your large customer base and their evolving needs.
- Explore offerings that will keep your customers coming back.
- Evaluate the feasibility of new products or services.
One savvy CEO summed it up nicely when she said that informed companies
can better respond to the needs and interests of their current clients
and entice their prospects before the competition lures them away.
For an online demo about how email newsletter stats work, contact Proven
Systems at (970) 223-6565. |
