Where can I purchase email marketing lists?
Many companies advertise in a way that can lead you to believe that you can purchase an email list from them. While email list purchasing options are typically not true, there are companies that rent email lists and offer a variety of categories you can target.
Some companies that rent opt-in email lists:
- Digitalharvestmedia.com - specializes in helping small to large businesses market through digital means with e-mail lists.
- Pennmedia.com - There are more than 200 newsletters in the network and each publisher has been screened by Penn Media.
- PostMasterDirect.com – one of the oldest, largest and most trusted email list providers in the industry today. They offer a comprehensive suite of list selection and campaign creation tools that are especially designed for email marketing.
If you come across a site that is trying to sell a complete email list you should avoid doing business with that site because the email addresses usually are not opt-in.
Many of these companies have either purchased email addresses from someone else or have collected them through non-targeted methods, like using an email harvesting software that strips them from web pages without permission.
The most effective way to market using email is to build an in-house email list. Email newsletters offer the perfect solution for companies to put their message in front of interested email subscribers on a continual basis.
Proven Systems specializes in helping companies integrate email newsletter solutions into e-marketing campaigns. Visit www.provensystems.com for more information. |
