What is "value-driven content" and how can I use it to my advantage?
Have you ever opened an email that had a helpful subject line such as "10 Ways to Increase Sales" only to find out that the email is actually a product pitch? Another catch is a newsletter that promises helpful business content but reads like a company press release. False hype can be annoying, disappointing and is not something you want to do to your customers and prospects!
When developing newsletters, companies often start off with good intentions. Then something happens and the newsletter articles end up being self-serving – announcing staff changes, general company information, and product reviews. A little of this type of content goes a long way. Balance company information with value-driven content that is helpful or educational material benefiting the reader.
To create value-driven content, you have to learn to view your company through the eyes of your customer. Do they want your expert opinion? Can you provide advice, even when they're not in the market to buy? You have experts on staff that can be an excellent resource for value-added content.
Topics
So what makes value-driven content? Useful information for the reader. Here are suggestions for article ideas or email subjects:
- Will it effectively help my readers with their jobs?
- Is it educational and not too self-serving?
- Does it make sense coming from us?
- Can we handle inquiries about this topic?
- Does it solve a problem for our customers?
- Is it something of interest to our customers, given their job position?
- Is the content practical enough to use right away?
- Will this position our company as experts?
If you are too close to the problem and just can't figure out how to develop value-driven content, turn to Proven Systems. We can see your company from another perspective and help with the content balance. You can trust our team of experts to understand your customers and guide your article content. |
