How Can We Get More Exposure and Signups for Our E-mail Newsletter?
A nice healthy mailing list can deteriorate quickly as readers change addresses without notification, or simply start opting out of the e-mail newsletter. You need to make signups an ongoing part of your strategy. Here are a few ideas:
Generate some free press!
Create e-mail newsletter articles that appeal to readers of trade publications in your industry. Most trade publications welcome and encourage material from their readers. Send the article to the editor requesting that if the story runs, the publication lists the e-mail newsletter as a source and includes a signup address.
Put your web site to work for you.
Include an e-mail newsletter signup form on each page of your web site. Use the home page as the place you most prominently promote the benefits of signing up. Don't necessarily dedicate as much space on subsequent pages, but always include a signup box.
Create a web library from newsletter content.
The experts at Proven Systems can help you uncover even more ways to build your signup list. Visit www.ProvenSystems.com or call 800-720-5398. |
