Mapping an emarketing strategy to reach customers worldwide
How does Intermap do it?
"We send out an enewsletter every other month to 3000 people on our general list," said Monica Moore, Intermap's marketing director. "It keeps them up-to-date on company developments and upcoming events. Then, as we add new maps, we segment our list and rely on eblast or efliers."
The advantage of efliers?
According to Moore:
Efliers are timely.
They help keep your company name "top of mind" with customers.
They can be tailored to specific industries and geographic markets.
They reach customers most likely to purchase the product.
By segmenting your list, you reduce "information overload."
Intermap's products serve a variety of commercial, government, military and consumer applications.
"We find that our readers really like personal stories about how others used and benefited from our data," Moore said. "Efliers allow us to target our message to each of those industry segments -- to show them how our data can help them solve their business problems and meet their needs. Efliers are also a great way to inform people about trade shows and other events in their particular industry, state, or part of the world."
