eAdvisor - Ask an eMarketing Question

Why is it so important to examine newsletter reports on views and clicks?

You can instantly track your audience's viewing habits and interests!

You don't have to hire an expensive market research firm. A treasure trove of information is already at your fingertips. Thanks to your Views and Clicks reports.

You can learn:

• How many people are actually reading your newsletter.
• An individual reader's viewing habits.
• Which products and services they're interested in.
• What they want to know more about.
• What they want to know less about.
• Clients/prospects likely to buy.

(Tip: Consider your newsletter effective if you achieve a 30-40 percent view rate and a 2-3 click through rate.)

Then take action:

• Focus your content on readers' interests.
• Send targeted messages to those most likely to respond.
• Pass along leads to your sales force.

You can also discover...

...which readers found your information so valuable, they passed it along to their friends or colleagues.

Instant tracking and follow up.

Something you can do... and they can't.

Want to know which of your companies' prospects are most interested? Timing is everything. Proven Systems can assist you with permission-based newsletters that help you understand your prospect's interests.

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