There are several ways you can leverage your eNewsletter content. There's no need to only use your articles once. Let's face it, you took time to select the topics and get the articles just right so why not use them more than once. The following are ideas on how to get more out of your newsletter articles:
Web Site Article Library
Post your eNewsletters on your website. Visitors and search engines are attracted to fresh, quality content. Be sure to ask readers to:
- Share this page with colleagues and business associates.
- Sign up for future issues of your eNewsletter.
Trade Publications
Trade publications are always looking for fresh, timely content. Check your clicks and views reports for your most popular articles. Chances are they'll be popular with the other readers of trade journals. Ask your company's public relations representative or media contact to submit the articles to the journals that run similar articles for possible publication.
Lend Content
Consider lending content with companies who share common interests: distributors, suppliers, consultants, industry associations, etc.
Leverage Articles with Your Sales Force
Customer testimonials and case studies are ideal for sales collateral and customer leave-behind materials. Simply repackage and reuse the articles.
Reruns and Sequels
Rerun your most popular articles or update them in future newsletter issues. You can also provide links to archived stories on similar subjects. Remember that just because you sent the eNewsletter, not everyone reads every article every time. Get the most mileage out of your most popular articles.
For more ideas on ways to capitalize your eNewsletter content, contact the eNewsletter experts at www.ProvenSystems.com or call 970-223-6565.