See How One Client Makes Cross-selling Easy
 With cost-effective solutions that enable organizations to process essential information, it's no wonder that Light Industries has been in business for over 25 years. Some of the custom solutions include: disaster recovery planning, risk mitigation, association management, document management and customer relationship management (CRM).
In addition to custom solutions, Light Industries also provides services in network integration and engineering, such as Microsoft-based Web and software development. Employees are continually updating their technical skills through extensive training and certification programs. As a result, customers work with highly skilled professionals.
Due to the variety of products and services offered, Light Industries needed a way to effectively and consistently communicate with prospects and customers. The communications needed to be educational and not just sales focused — a perfect eNewsletter combination.
"Our eNewsletters allow us to easily communicate the value of our solution offerings in an informative format, not through a sales pitch," said Neil Mezebish, Director of Business Development at Light Industries. "Possibly the greatest benefit to us, is our ability to represent our multiple lines of business to each reader, who may not be familiar with everything that we do. This has proven to be the most effective method of cross-selling and up-selling that we have found to date."
Light Industries is among the top ten SalesLogix partners in the country. For more information, visit www.lightindustries.com or call 800.750.0675.
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