eAdvisor - eMarketing Tip of the Month
   
 

eFliers: Quick, Easy and Fast

eFliers are different from eNewsletters because they inform prospects and clients about one specific event or promotion. By segmenting your message into an eFlier, the focus remains on one subject.

eFliers are a great way to announce or promote:

  • Upcoming trade shows.

  • Company seminars.

  • New products or services.

  • Product tips.

  • Holiday greetings.

The eNewsletter can be used as an education tool while also building the company distribution list. Articles in an eNewsletter predispose prospects and customers to company information and a potential sale. An eFlier can promote and urge audiences to take action or become aware of a specific topic.

Our clients use eFliers to:

  • Target campaigns by focusing on their audiences' opt-in interest categories.

  • Invite prospects to company-sponsored events, allowing them to register online. The eFlier acts as a reminder notice, reducing the number of no shows.

  • Pre-test promotions or marketing messages by sending them to a smaller distribution list and evaluating the response (via message opens, clicks to their Web site, forwards to others, opt-outs, etc.) Then use the most effective approach in a general mailing.

  • Positions their company as an industry leader by communicating their stance on industry issues or legislation in the news and how it benefits customers.

Turn prospects into customers

It's been estimated that, on average, it takes six to eight contacts before you can turn a prospect into a customer. eFliers are a great way to quickly communicate, inform and keep your company's brand in front of target audiences. eFliers are also 20 times more cost-effective than conventional direct mail and the response rate is five times greater.

Proven Systems provides eFlier production services and our powerful software gives you important click information. To learn more contact Marc Dube at marc@provensystems.com or 800.720.5398.
 

 

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