ASI Nurtures Client Relationships with eNewsletters
As a Value Added Reseller (VAR) of accounting, ERP and CRM software, Accounting Systems, Inc. (ASI) goes above and beyond to keep their clients happy.
Founded in 1991, the Colorado-based company serves nearly 300 companies in a variety of industries throughout Colorado, Wyoming and Utah. ASI implements the ideal software solutions that allow their clients to succeed in business management and excel in their industries.
According to Tamara Burns, Marketing and Client Relations Manager, ASI stands out from the competition because they offer a lifetime partnership with their clients. To ensure these partnerships remain strong, ASI works hard to nurture clients and prospects—that's where the company's eNewsletter, ASInsider, comes into play.
"Proven Systems has helped ASI to strengthen and broaden our Nurture Marketing efforts," said Burns. ASInsider is not only an effective way for ASI to reach prospects, but the eNewsletter also allows the company to keep current clients updated on ASI's new products and services.
With many years of experience in accounting and technology, ASI's skilled team of experts offers unsurpassed customer service and personal attention to each and every client. ASI also offers as a suite of top-quality products, including:
- Sage MAS 90/200
- Sage MAS 500
- Sage CRM
- SYSPRO
- Cougar Mountain Software
The ASInsider has already proven to be a valuable addition to the company's superior line of products and services. "The eNewsletter has given us more insight into who is looking at what information," says Burns. "The inside salesman at ASI can look at who is interested in the Product Solutions and see who he should contact with a follow up."
For the eNewsletter, ASI has chosen to have Proven Systems handle the entire process. "It is nice that Proven Systems will write the articles for you so a Marketing Manager with many tasks does not have to worry about the creative side of the newsletter as much," Burns said. "It is also great to work with such a positive group of people that are always trying to help in whatever way they can."
For information about outsourcing eNewsletter services, contact Proven Systems at 866-440-5510 or info@provensystems.com. |
