Marina Medical’s Clients Find Value in eNewsletter Format
Marina Medical Billing Services, Inc. operates with the philosophy that “physicians deserve to be paid fairly and promptly for the care provided to their patients in good faith.” Marina Medical’s staff are committed to benefiting the medical professionals they partner with, and demonstrates meticulous follow-through and careful attention to detail to ensure their mission is fulfilled.
With a growing number of their client base using email as a primary tool for communication, Marina Medical wanted to make their quarterly newsletter more accessible, and provide interim highlights as well. According to Dr. Michael Connellan, CEO of Marina Medical Billing, “Proven Systems enables us to accomplish this improved accessibility, and at a reasonable cost. Proven Systems’ eNewsletter capability, combined with our Salesforce database, enables us to get important updates to our clients more easily, and faster.”
Marina Medical’s partnership with Proven Systems works well through a streamlined process. Marina Medical provides valuable content and a distribution list for their eNewsletter. From here, Proven Systems adapts the content to suit a custom-tailored eNewsletter design, then delivers the eNewsletter to their audience after being approved by Marina Medical.
Following the eNewsletter’s send, Proven Systems provides updates on its success through a report outlining the “views and clicks” of readers.
“It's much easier for us and a better use of our time than in-house alternatives,” Dr. Connellan said. “Overall we've found Proven Systems to be an effective, value-added business partner for improved client communications and marketing.”
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