Why should I use an eFlier in my communication tactics?
Email fliers are different from eNewsletters because they inform prospects and clients about a specific event or promotion. By segmenting your distribution lists – according to market, geography or job title – you can personalize your message.
eFliers are a great way to announce or promote:
- Upcoming trade shows
- Company seminars
- New products and services
Use your eNewsletter to build your distribution list, educate and predispose customers to a sale, and use your eFlier to promote and urge audiences to take action.
Smart companies use eFliers to:
- Target campaigns by focusing on their audiences' opt-in interest categories
- Invite prospects to company-sponsored events, allowing them to register online. The eFlier acts as a reminder notice, reducing the number of no shows
- Pre-test promotions or marketing messages by sending them to a smaller distribution list and evaluating the response (via message opens, clicks to their Web site, forwards to others, opt-outs, etc.) Then use the most effective approach in a general mailing
- Positions their company as an industry leader by communicating their stance on industry issues or legislation in the news and how it benefits customers.
- Minimize bad news by proactively giving the company's point of view to key audiences before they read the story in their newspapers.
 eFliers Help Turn Prospects Into Customers
It's been estimated that, on average, it takes six to eight contacts before you can turn a prospect into a customer. eFliers are a great way to quickly communicate, inform and keep your company's brand in front of target audiences. eFliers are also 20 times more cost-effective than conventional direct mail and the response rate is five times greater.
Proven Systems provides eFlier production services and our powerful software gives you important click results. For more information, contact the professionals at Proven Systems at 800.720.5398 or info@provensystems.com. |
