eAdvisor - eMarketing Tip of the Month

Keep an Eye on the Competition

Sun Tzu, author of "The Art of War," once wrote, "Every battle is won before it is ever fought." Proper preparation and comprehension of one's competition is essential to any victory. Adequate research into competitors' strategies will help you understand your market more and give you opportunities to improve.

Ask the tough questions

To improve your marketing and prevent being blindsided, ask yourself:

• How does my company's marketing strategy compare to the competition?
• What media is the competition using that we aren't?
• Do our competitors have online presence, or just print? Where are there opportunities to fill the gaps?
• What are our competitors doing for customers? Do they provide updates of events and company news through email reminders or a newsletter?

Success through differentiation

Once you've gained a fair understanding of your competition's strategies, differentiation is the key to increasing company awareness:

• Develop a strategy for differentiating your company through unique media and customer appeal.
• Create a presence in media that is untouched by the competition to attract new audience segments.
• Target your specific market in unique and innovative methods, to make your company's name stick out.

Understanding the competition is a foundation for improving your marketing efforts today. To learn more about eMarketing, contact the professional team at Proven Systems at (800) 720-5398 or info@provensystems.com.

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