eAdvisor - That's a Great Question |
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What Should I Avoid in the Subject Line of My eNewsletter?The subject line is a critical element of your eNewsletter. Those few words decide the fate of your email – opened, deleted or deferred. There are several sources for lists of words and phrases to avoid. Remember that your sole purpose is to convey what the email contains; anything else will dampen readership. Some other hints for your eNewsletter's best subject line: Avoid all caps and exclamation points. Spammers are notorious for this. Besides, many recipients read all caps as impolite "shouting." You are delivering timely and bit-sized info in your eNewsletter. Your subject line should telegraph this fact by including the date or month of the issue, words like "newsletter," or "news," and/or the frequency (monthly, bimonthly, or quarterly). For more information about CAN-SPAM Act compliance and creating a proper subject line, contact the professional team at Proven Systems at (800) 720-5398 or info@provensystems.com. |
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