eAdvisor - Tip of the Month

If You Promote It, They Will Come

Successful product launches generate a buzz before the actual release. This is true of eNewsletters as well. If you're planning to offer an eNewsletter, get the word out and start promoting it now.

Lay the groundwork

There are several "tried and proven" methods when it comes to generating interest in your upcoming eNewsletter. The first step is a mental one: Keep in mind that your eNewsletter may or may not bring instant results.

Sure, your eNewsletter might become an immediate success. But it's more likely to take a little time to bear results. Don't worry: Time will become your ally as you develop a loyal subscriber database and as more and more people start requesting your eNewsletter.

How do you draw subscribers right from the start — and before? Create a clean and informative eNewsletter that targets industry and customer concerns. Then, promote the eNewsletter shamelessly on your Web site and in marketing materials such as brochures and direct mail:

1. Promote on the Web. Getting people to sign up for an eNewsletter in exchange for a free e-book or white paper download is a proven method that works.
2. Use email. Did you know that every time you email a customer, you have an opportunity to bring attention to your upcoming eNewsletter? Modify your signature file to point email readers to the sign-up area on your Web site.
3. Network. Anyone you meet is a potential subscriber. Create a sign-up form for booth visitors at your trade shows.

Deliver what you promise

Now that you've laid the groundwork to attract readers, be sure that the finished product delivers quality information that will interest and compel. Otherwise, all those hard-won readers will click away.

Your eNewsletter should add value, provide information and solidify your company's reputation as an industry expert. Offering tips and advice are sure-fire ways to generate attention and retain readership once your eNewsletter launches.

To generate the buzz you need, contact the professionals at Proven Systems at (800) 720-5398 or info@provensystems.com to learn more.

(If your operating system does not support using a Print button,
simply use your Web browser's "Print" command instead.)

©2008 Proven Systems. All rights reserved.