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Will Photos and Images Improve My eNewsletter Results?
A. Definitely. Usability expert Jakob Nielsen's research has shown that eNewsletter readers tend to be scanners — get their attention while you can! Other studies have shown that visual cues increase memory retention and keep your organization at the top of the list.
What can images do for you? Remember these keys to getting results:
- Grab your readers when you can. If your eNewsletter design is simple, consider adding images when it's especially important to make your landing page a takeoff point. A striking photo or intriguing graphic has the power to draw interest, triggering the response that is truly worth a thousand words: clicking through.
- Let them linger. When it comes to eNewsletters, loitering is good. Your readers go to articles because you captured their interest. Now give them what they want: useful information. Graphs or charts tell the article's story in fewer words, giving them details at a glance. Save your readers' time, and they may keep on clicking.
- Your readers are people. Make sure they know your organization is made up of people, too, and that you want to get to know each other. A photo of your CEO or customers' favorite contact can make your company personal to your readers, increasing responses.
Want to see what visuals can do for you? Contact the experts at Proven Systems at (800) 720-5398 or info@provensystems.com to learn more. |
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