eAdvisor - Product Feature

One eNewsletter, Multiple Targets

When your time and marketing budget is limited, it may seem impossible to consistently and effectively connect with each of your company’s target audiences. That’s why a professional eNewsletter can be the single most important communications tool in your strategic toolbox. It’s like the Swiss Army knife of marketing!

Multiple audiences, multiple touches
By designating specific sections of your eNewsletter for different target audiences, you are ensuring that your eNewsletter is relevant and meaningful to a broad mix of readers. A single eNewsletter can not only reinforce your company brand among all audiences but can deliver valuable information tailored to the wants and needs of individual groups:

• current customers
• prospects
• vendors
• industry associates
• resellers

— and more!

Want to announce to industry insiders a webinar series you’re hosting? Want to unveil a customer appreciation promotion to existing clientele? If your eNewsletter contains appropriately labeled sections for each audience — for example, “Industry Insight” and “Customer Corner” — you can deliver both announcements in one seamless eNewsletter send.

Proven strategy
Proven Systems has many clients that rely on their eNewsletters to communicate with multiple audiences. One example is an East Coast staffing firm. By working with the Proven Systems’ team to strategically set up the design, format and content guidelines of its monthly eNewsletter, the firm delivers targeted articles to several distinct audiences, including HR and hiring specialists, C-level executives and job seekers in four market sectors that the firm serves.

Clients in other industries such as health care, real estate, telecommunications, finance and technology also benefit from Proven Systems’ knack for matching content to specific targets within the framework of one eNewsletter.

Want to learn how a professional eNewsletter can be your company’s resounding voice for speaking to multiple audiences? Contact Proven Systems’ team today at 800-720-5398 or info@provensystems.com.

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