Proven Systems - eAdvisor - Product Feature
   
 

Expert Writing Improves Your Company Message

In an image-driven world, it’s human nature to first judge a marketing piece, a Web site or a professional document by how it looks. But in today’s information age, quality content is just as critical as good design. A company that treats content as an afterthought and enlists its administrative staff or sales team to write its copy will inevitably learn that good writing is best left to trained writers.

It’s not what you say, but how well you say it
The most graphically brilliant brochure or eFlier in the world will have little impact if its written message is:

  • too wordy or confusing
  • missing critical information
  • riddled with grammar and spelling errors

Before you toss your company’s writing tasks to the employee who simply has some extra time, ask yourself: Would you have your IT staff do a sales presentation? Would you trust your accountant to fix the company’s data server? Highly unlikely!

You hire employees to do a job they are trained and skilled to do. If an employee isn’t trained to write, you shouldn’t expect him to. What other tasks will be put on hold if he spends time writing instead of doing his “real” job? And although his intentions may be good, if his writing isn’t, your company image may suffer.

Case in point: In a 200-person survey by media company gooseGrade, 65 percent of respondents said their perception of an author, blog or Web site was negatively impacted by spelling or grammar errors and another 28 percent said it might be impacted.

Don’t let typos, unclear writing or grammar goof-ups hurt your company’s message and overall credibility!

Doing the ‘write’ thing
Needing professional help with content development and copywriting doesn’t mean you have to hire an in-house writer. Outsourcing to a company that specializes in writing and editing can give you quality, turnkey content for a fraction of what a salaried employee costs. A professional outsourcer can:

  • transform your ideas and objectives into concise, well-written content that matches its intended medium and audience
  • ensure your content is free of spelling or grammar errors that will negatively reflect on your company
  • deliver the content you need by the deadline you need it without taking up your employees’ valuable time

Proven Systems’ clients count on our professional writing and editing team to generate well-written, action-oriented copy for their eNewsletters and eFliers. Our writers come from diverse backgrounds and industries, but all possess in-depth academic and professional training in content writing and editing.

In addition to handling all of its clients’ eNewsletter content needs — from topic generation to subject interviews, copywriting to editing — Proven Systems also offers its clients the following writing-related services:

  • press releases
  • white papers
  • Web site content
  • trade publication articles
  • case studies

Learn how Proven Systems’ content development services can improve your company’s overall message and workflow results. Schedule a no-obligation evaluation of your content needs — contact Proven Systems at (800) 720-5398 or info@provensystems.com.
 

 

(If your operating system does not support using a Print button,
simply use your Web browser's "Print" command instead.)


©2009 Proven Systems. All rights reserved.