Proven Systems - eAdvisor - Great Question

I’m Already Sending eFliers. Why Add an eNewsletter?

A: eblasts and eNewsletters are two very different marketing tools that, when used in tandem, can generate powerful results.

If you're already using email blasts you know that they provide a quick, cost-effective way to:

• target a special promotion or campaign to a select audience
• send time-sensitive updates or news
• promote events, products and services

Email newsletters, however, provide steady, consistent communication that creates a personal connection with customers and prospects. The backbone of any solid marketing program, an eNewsletter is a universal marketing tool that lets your business:

• provide regular, welcome communication with customers and prospects
• give customers and prospects valuable information about your business or industry
• establish your company as a thought leader and go-to expert in your industry
• create an emotional connection and trust relationship with customers and prospects
• create a forum for educating readers about your products and services

The regular delivery of fresh, engaging content predisposes readers to look to you for solutions. And because your eNewsletter helps establish you as a solution provider, recipients are more likely to positively respond to your email blasts.

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