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More Bang for Your Buck: Maximize the Value of Your eNewsletter Content
Are you looking to further establish your company’s credibility among key audiences? What if you could boost credibility while also increasing:
- company exposure
- brand awareness
- positive publicity
- newsletter subscriptions
- sales inquiries
Proven Systems can help your company harness the viral marketing power and popularity of social media sites (LinkedIn, Facebook) and online news media by customizing your current email newsletter content for these channels.
If you’re regularly producing a custom eNewsletter, you already have fresh, relevant content tailored to your target audiences. Now let Proven Systems help you extend the exposure and value of that content by allowing our team of eMarketing experts to repurpose it for social media sites or new media distribution. Here’s how it works:
- Blog and social network posts: Proven Systems transforms your eNewsletter content into a series of posts designed to keep your existing corporate blog and social media pages fresh and relevant. Each post is infused with appropriate keywords and hyperlinks to the full article in your eNewsletter or on your microsite. Proven Systems handles all posting logistics, too. (To learn how Proven Systems can set up a customized microsite for your organization, see the article “Optimize Your eNewsletter Content, Boost Your ROI” in issue 7 of eAdvisor.)
- Press release creation and distribution: Proven Systems uses one of your most recent eNewsletter articles to create a timely, focused and newsworthy press release. Through Proven Systems’ membership to large global news distribution services, we broadcast your press release to hundreds of media outlets. This third-party coverage adds a layer of credibility and naturally boosts search-engine rankings, too. As part of this package, you receive a report showing which media sites linked to your press release.
Do you want to include your own media list? Send us the list. We will format the press release into an email and send it on your behalf through our trackable email software.
Want to learn how to get the most out of your email newsletter’s customized content? Contact the team at Proven Systems at 800-720-5398 or info@provensystems.com.
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