Do’s and Don’t of a B2B Social Media Strategy

Social media is a common tool for most modern businesses, and for good reason — Business2Community reports 66% of B2B marketers believe that lead generation is a benefit of using social media marketing. But connecting with potential buyers is harder … Read more.

Combine Inbound and Outbound Strategies for a Great Marketing Plan

The evolution of marketing has caused a shift away from our traditional advertising strategies. The idea of “outbound marketing,” in which a business sends out a communication to their target market and hopes that they will receive it, has combined … Read more.