Why are More Businesses Blogging?

You’ve heard about the growth of B2B blogging and the many benefits it provides. If you’re still unsure if implementing a blog program is the right move for your company, you’re not alone. Many companies are understandably apprehensive when it … Read more.

Q: Why Isn’t My Content Marketing Working?

A: Are you sure it isn’t? Businesses often quantify success through tangible measurements — leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by … Read more.

Google Algorithm Updates Are Good News for Content Marketers

Penguin, Panda, Hummingbird, Pigeon … it may sound like a menagerie, but it actually refers to new versions of the Google algorithm — and these feisty animals may have a huge impact on your business’s website search rankings. If you … Read more.