If your business were a restaurant, would it be the kind of restaurant where the waiter checks in to make sure your patrons are enjoying their meal … or would it be the kind of restaurant where once they get their food, they don’t see hide nor hair of your staff until it’s time for the check? You might pride yourself on great customer service, but if you don’t keep up ongoing communication with your customers, you’re not serving them as well as you think.
It’s important to always remain top-of-mind with your customers, so that even if they aren’t ready to use your services at the moment, they’ll think of you when the need arises. There are two great marketing tools that you can use to make your customers feel more appreciated throughout the sales cycle: blogs and eNewsletters.
You can remind your customers about your business through bite-sized updates in the form of a blog. Your posts should be short, readable in just a few minutes, and cover specific, relevant subjects — like recent business accomplishments, industry news, tips, or anything you think your customer base would find interesting.
A study from HubSpot found that businesses that blog get an average of 55% more website visitors than businesses that don’t. But it’s not just clicks that blogs help with — research from InsideView found that B2B marketers who have active blogs generate 67% more leads than those who don’t.
But no matter how many blogs you write, blogs still only get to the customers who put in the effort to seek them out and read them. That’s why you need to take advantage of another marketing tool: eNewsletters.
eNewsletters are delivered straight to your customers’ inboxes, so even if they don’t read every issue top to bottom, they see your name recurrently in their inbox. Readers know they can count on you to deliver timely, interesting articles and offers without any effort on their part. They’ll perceive you as active, involved, and interested. Plus, the regular reminder of your brand will make them more likely to think of you when they realize a need for your particular services.
Remaining top of mind
Don’t forget about your customers, and they won’t forget about you! When they need a service that your business provides, make sure you’re the first name that pops into their heads. A blog or an eNewsletter (or better yet, both!) will boost the quality of your customer service — and ensure your valuable clients never feel neglected. .
Are you keeping up with your customers? Contact email@example.com for a no-cost evaluation of your current B2B marketing program. We have the tools it takes to keep you connected and improve customer relationships.