Video is fast becoming a new norm for marketers seeking to show rather than tell people about their products or services. And this trend isn’t just for B2C marketers —video is changing the face of B2B marketing, too, as high-level executives flock to video channels for business purposes.
A 2010 survey by Forbes researched the habits and attitudes of business executives toward online video. The findings are significant, as they demonstrate a definite shift in the viewing habits of members of the C-suite. Not only are more businesspeople watching video; they are also acting on it! The Forbes study found that 65 percent of U.S. executives surveyed said they visit a vendor’s website after viewing a work-related online video.
What does this mean for you? It’s pretty simple. If you want to drive traffic to your website where all of your products, services, history, and resources are located, then an online video is an effective solution. One of the best ways to get people to see your video is to include it on the front page of your email newsletter. Readers have opted-in to the list, and the video lands in interested parties’ inboxes.
Finally, a report from Cisco in 2010 found that 30 percent of Internet traffic was video. By 2013, that number is expected to rise to 90 percent. Clearly, video is not a passing fad, but is quickly becoming a mainstream marketing tool in both B2C and B2B worlds.
If your company is not yet on the video bandwagon, now is a good time to jump on board. Email newsletters are a perfect platform for integrating video into your marketing mix. Doing so enhances interactivity and adds value to your newsletter offerings.