Are You Getting Results from Your Content Marketing Strategy?

When you implement any new business strategy, you want to see results. Identifying these results is important for measuring your new strategy’s success. Your content marketing program is no different.  But exactly what result do you want from your content marketing efforts? … Read more.

Should I Even Try to Keep Marketing Consistent During the Holidays?

Q: It’s challenging to keep up with marketing through November and December. Between days off, employee vacations, and holiday activities, priorities shift. Is anyone even paying attention this time of year? A: The answer is a resounding yes! People are paying attention, and despite … Read more.

5 Great Examples of Content Marketing Before Internet

Think content marketing is a new and revolutionary idea? It has actually been around and proved effective for hundreds of years. When you think about it, it isn’t too surprising — after all, content marketing in its most basic form … Read more.