Email Newsletter Marketing

Build Customer Trust Through Newsletter Distribution

Posted on September 30th, 2014 by Regina Neenan

If you have a newsletter or are considering distributing one, you’re probably aware of their many benefits: increased website traffic, building thought leadership, educating customers about your solutions, and more. But another benefit you may have never considered is that … Read more.

Tags: b2b customer, B2B newsletter, customer relationship, customer success, email newsletter, Email Newsletter Marketing

Newsletters Keep Information in the Pipeline

Posted on September 8th, 2014 by Regina Neenan

If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Michigan. Since the company opened in 1977, the business has transformed and … Read more.

Tags: b2b business, b2b customer service, B2B marketing, B2B marketing tactics, B2B newsletter, eNewsletter

Who Is Delivering Your Marketing Message?

Posted on July 28th, 2014 by Regina Neenan

LynnCo Supply Chain Services coordinates logistics for clients with supply chains that span North America. Logistics may sound analytic and faceless, but LynnCo provides personal service like no other logistics company. The company’s Solutions Strategists understand the serious, complex nature … Read more.

Tags: B2B marketing, B2B newsletter, email newsleter

Newsletters Keep Information in the Pipeline

Posted on May 19th, 2014 by Regina Neenan

If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Mich. Since the company opened in 1977, the business has transformed and … Read more.

Tags: B2B marketing, Content Marketing, email newsletter, eNewsletter

Boost Engagement with Custom Design

Posted on February 17th, 2014 by Regina Neenan

Getting your email newsletter into your prospect’s inbox is one thing, but convincing them to take the time to open, read, and interact with it is quite another. What’s the secret? Trust. If your readers trust your company and recognize … Read more.

Tags: branding, custom design, Email Newsletter Marketing

3 Things That Make an eNewsletter Successful — and 2 to Avoid!

Posted on November 7th, 2013 by Regina Neenan

Okay, you’re convinced that an eNewsletter is the right choice. But that’s only half the battle! Now that you know you need one, what should you include in each issue to make it into a valuable B2B marketing tool? This … Read more.

Tags: B2B, B2B communication, Content Marketing, email newsletter, messaging

How Great Companies Keep in Touch with Their Clients

Posted on November 5th, 2013 by Regina Neenan

Innovator Industrial Services delivers high-value specialty maintenance services across Canada and supports heavy industry’s high-temperature and high-pressure piping systems to the oil and gas industry — as well as many other technical industries that require piping system maintenance. “Our success … Read more.

Tags: branding, email newsletter, outsourcing, outsourcing newsletter

Is This One Content Move Killing Your Web Conversions?

Posted on October 17th, 2013 by Regina Neenan

According to a DemandGen report, 81% of businesses start the purchase process with a Web search. When potential customers find your website, how many clicks does it take to get to your most valuable content? The pages that are easily … Read more.

Tags: B2B marketers, Email Newsletter Marketing, eNewsletter, Lead Generation

Secrets for Email Newsletter Forms

Posted on April 1st, 2013 by Regina Neenan

Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form? … Read more.

Tags: B2B sales lead, contact forms, lead nurturing, Proven Systems

How to Court Your Prospects

Posted on February 14th, 2013 by Regina Neenan

Cynics claim that Valentine’s Day is a holiday dreamed up by marketing departments at greeting card companies and florists worldwide. That would be quite a conspiracy! And if it is a marketing scheme, it has proven to be successful: in … Read more.

Tags: lead nurturing, love letter, prospects, Valentine's Day

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