Most B2B marketers already repurpose content frequently — altering it for different channels, such as retooling a newsletter article into a blog post. But many of those marketers are leery of “reuse,” which is simply rerunning the same article.
Don’t be! There are multiple reasons why reusing content makes sense:
- Developing your content takes time, research, resources, and commitment. It’s too valuable to simply send it once and forget about it!
- Not every reader sees every newsletter article you send, so resending it at a later date or posting it on your blog will help your content reach more readers.
- Many old problems and stories are still relevant today. Comb your archives for content that addresses an age-old issue or that has become significant again because of a news story or industry trend.
- Reusing content keeps your content marketing program on track when you’re too busy to develop new articles.
Your quality content deserves a second chance! Just because it’s not new to you doesn’t mean it won’t be fresh to your customers and prospects.
Ready to stop wasting valuable content? Contact the professionals at Proven Systems at (800) 720-5398 or email@example.com to learn more.