Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form?
A: There are a couple of tricks to encourage more people to fill out your forms:
- Keep it simple. Don’t request more information than you need. Name, email address, and job title are likely sufficient for most initial contact forms.
- Later in the sales process, a longer form will likely be appropriate. But if a company is just researching a product or service, a form with numerous required fields will appear intrusive and elicit frustration: “Why do you need to know how many people work at my company? I just want to read this report before I make any more steps.”
- Keep it visible. The most visible space on your website or newsletter is the top left corner, moving out in an L-shape from there. Place your contact form (or a link to your contact form) where it will be seen! If the reader doesn’t see the offer, it’s impossible to complete the request form.
A contact form is a valuable way to capture leads and start the nurturing process. Keep it brief and keep it in the spotlight, and you’ll see an increased response rate.
Make it easy for readers to respond to you. Contact the professionals at Proven Systems at (800) 720-5398 or email@example.com to learn more.