According to CMI’s study of 2013 B2B Content Marketing Benchmarks, Budgets, and Trends, 78% of content marketers use email newsletters in their marketing strategy. It’s the third most used content marketing tactic, behind social media and articles on your website.
So why do so many content marketers make email newsletters part of their content marketing strategy?
- Anytime, anywhere access to customers and prospects. Thanks to smartphones, many businesspeople check their email constantly — at the airport, waiting in traffic, even doing personal activities. An email newsletter reaches them wherever they are, unlike a phone call that often gets sent to voicemail or direct mail that gets lost in the shuffle.
- Gives readers valuable information. Whether the newsletter covers industry trends or new product details, its articles explore topics important to the recipients. Your well-written, in-depth articles will inform potential contacts, prospects, and clients that you’re a trusted voice in your industry.
- Foundation for all other content marketing tactics. Relevant, timely articles in your newsletter offer a goldmine of tweets and status updates, and your writers can take one idea from a newsletter article to write a new blog post. The possibilities of repurposing newsletter content for other marketing outlets are only limited by your creativity.
- Easy interaction. An email newsletter provides countless ways for readers to interact with your company. Whether it’s downloading a white paper, entering a contest, or answering a poll, a newsletter encourages readers to continue the conversation with you.
The vast majority of content marketers (78% of them in fact!) have already discovered the value of an email newsletter in their marketing mix. Its unique characteristics, like email delivery and interactive features, make an email newsletter versatile and valuable.
If you need help getting started with an email newsletter program for your company, Proven Systems can help! Contact firstname.lastname@example.org for more information.