Should I Even Try to Keep Marketing Consistent During the Holidays?

Q: It’s challenging to keep up with marketing through November and December. Between days off, employee vacations, and holiday activities, priorities shift. Is anyone even paying attention this time of year? A: The answer is a resounding yes! People are paying attention, and despite … Read more.

How Great Companies Keep in Touch with Their Clients

Innovator Industrial Services delivers high-value specialty maintenance services across Canada and supports heavy industry’s high-temperature and high-pressure piping systems to the oil and gas industry — as well as many other technical industries that require piping system maintenance. “Our success … Read more.

5 Great Examples of Content Marketing Before Internet

Think content marketing is a new and revolutionary idea? It has actually been around and proved effective for hundreds of years. When you think about it, it isn’t too surprising — after all, content marketing in its most basic form … Read more.

Why are More Businesses Blogging?

You’ve heard about the growth of B2B blogging and the many benefits it provides. If you’re still unsure if implementing a blog program is the right move for your company, you’re not alone. Many companies are understandably apprehensive when it … Read more.

Q: Why Isn’t My Content Marketing Working?

A: Are you sure it isn’t? Businesses often quantify success through tangible measurements — leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by … Read more.