4 Solid Reasons Why Consistency Is Key

Posted on May 17th, 2015 by Regina Neenan

Content marketing provides a host of benefits for sales, marketing, and customer service. But even the best content won’t affect your audience if your message isn’t uniform and delivered on a dependable schedule. Consistency legitimizes a company in the eyes … Read more.

Are You Getting Results from Your Content Marketing Strategy?

Posted on May 4th, 2015 by Regina Neenan

When you implement any new business strategy, you want to see results. Identifying these results is important for measuring your new strategy’s success. Your content marketing program is no different. But exactly what result do you want from your content marketing efforts? … Read more.

4 Ways Free Content Pays for Itself

Posted on April 26th, 2015 by Regina Neenan

Have you ever clicked a link to what seems like an interesting article, only to click away in annoyance because it demanded personal information before you were allowed to read it? On the other hand, you’ve probably also willingly supplied … Read more.

Content Running Dry? Search 6 Hot Spots for Repurposable Material

Posted on March 4th, 2015 by Regina Neenan

Content repurposing is hot right now, especially in the B2B sphere. And it’s easy to see why it’s so appealing: Repurposing allows you to reach more customers in different ways and get more mileage out of the content you create. … Read more.

5 Content Resolutions for the New Year

Posted on January 8th, 2015 by Regina Neenan

What are your business resolutions for the New Year? Specifically, what are your 2015 content marketing goals? If you are not sure how you can be improving the content you produce, it is time to brainstorm ideas on making your … Read more.

5 Great Examples of Content Marketing Before Internet

Posted on November 7th, 2014 by Regina Neenan

Think content marketing is a new and revolutionary idea? It has actually been around and proved effective for hundreds of years. When you think about it, it isn’t too surprising — after all, content marketing in its most basic form … Read more.

What Content Marketers Can Learn from Nonprofits

Posted on October 16th, 2014 by Regina Neenan

There are a lot of nonprofit organizations out there, some well-known and others more obscure. But all of them share one similar characteristic: they depend entirely on the support and generosity of others to remain functional and sustainable enterprises. We … Read more.

Is Your Web Copy Up to Par?

Posted on September 22nd, 2014 by Regina Neenan

Maybe you produce a lot of content, but is it Web content? Writing words to fill your website is one thing, but optimizing it for the Internet is quite another. When you’re writing Web copy, keep these four questions in mind: Are … Read more.

5 Mistakes that Drive Away Leads

Posted on August 21st, 2014 by Regina Neenan

The 90s was a time for really great things: the Backstreet Boys, scrunchies, frosted tips, and one of the greatest tools in any a business’s arsenal — the blog. What was originally known as the “weblog,” shortened to “blog” years … Read more.

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