by Regina Neenan | Sep 30, 2014 | Email Newsletter Marketing, Uncategorized
If you have a newsletter or are considering distributing one, you’re probably aware of their many benefits: increased website traffic, building thought leadership, educating customers about your solutions, and more. But another benefit you may have never considered is...
by Regina Neenan | Sep 2, 2014 | Email Marketing
Everywhere you turn, there’s a constant flow of news — from Twitter and other social media to RSS feeds to the billions of pages of web content that are out there. Sifting through all that information is a daunting, if not impossible, task. And the majority of what...
by Regina Neenan | Aug 11, 2014 | Lead Generation, Uncategorized
Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form? A: There are a couple of tricks to encourage more people to fill out your...
by Regina Neenan | May 19, 2014 | Email Newsletter Marketing
If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Mich. Since the company opened in 1977, the business has transformed and innovated according to...
by Regina Neenan | Mar 10, 2014 | Case Study
How does your sales team handle a long sales cycle? Do they struggle to set up visits or calls with customers they haven’t spoken with for months? Or do they simply guess what the customer might need and cold-call to find out? Maybe they just wait until the customer...