Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool … Read more.
It’s widely believed that before coffee became the breakfast drink of choice, early American colonists would drink beer to fuel their day. Being in Fort Collins, the “Napa Valley of Beers,” we can definitely see the appeal for that, but … Read more.
In January of every year, you can find articles about trends in nearly every industry: trends in movies, trends in finance, trends in publishing — you name it. We got in on the action, too, with an article titled 7 … Read more.
Quick quiz: What are the most widely used content marketing tactics in today’s content marketing world? According to Smart Insights, the “most popular content marketing tactics used by B2B marketers are article posting (79 percent), social media excluding blogs (74 … Read more.
In December 2010, we published an article, The Trend for 2011: Content Marketing, that examined the 2011 forecast for content marketing. In it, we offered predictions that content marketing would consume a large slice of online marketing budgets in 2011. … Read more.
