4 Great Reasons to Get Social

Making personal connections in a digital world can be challenging. Enter social media. Social media sites put you in direct contact with potential clients, which is why more B2B companies are using social media as a part of their marketing strategies. In fact,...

What Makes Content Effective?

Q. There’s always a new trend to adopt. What is the best, most effective content for 2013? A: It’s true that another hot item always seems to be on the horizon. Whether it’s 140-character tweets, videos, or the return to long-form magazine articles, it’s difficult to...